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What does it mean to be an entrepreneur in 2020?

When I started my business back in 2018, I never thought that one of the obstacles I’d have to overcome is a worldwide pandemic. Who would think of that, right? Yet it has challenged me more and has both strengthened me as a business owner and opened my eyes to the world we’re now in.


With the pandemic brought both sales and loss of sales. The loss of sales was because I had lost a portion of my profit due to no live events to advertise and sell my product. Last year this helped increase sales greatly and this year that wasn’t even an option. On the flip side, I was able to increase my online sales at the beginning of the lockdowns since people needed things shipped directly to their home. Because I do not have a brick and mortar location and sell primarily online, this was in my favor and I did well that quarter, maintaining steady sales throughout COVID being here.


Not everyone has my story though. Every day businesses are closing their doors because of this pandemic, and we are not near over. The big dogs like Amazon and Walmart aren’t waiting for that paycheck to eat or pay bills, but the small business is. The local economy thrives on everyday people like you and me shopping local and I can say first-hand the relief, joy, appreciation, and gratitude there is behind every single sale. Your $2.00 means the world to the cafe, trust me. That shirt you bought at the consignment shop is making someone dance because they’re that much closer to making rent.


Please, shop small and shop local as much as possible. Think out of the box, ask businesses how you can help them. If you’re in a financial hardship yourself, then simply spread the word and advertise for them. You can do so much without spending a dime. Lets come together to keep the heartbeat of our local economy alive.


- Jessica Salani

Founder at BodyFuel Cafe MA



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